Digital Communications Specialist (Map & Wayfinding Solutions)

Navigating a large university should feel seamless, informative, and welcoming—and at the University at Buffalo (UB), we’re reimagining that experience. If you are a digital communications professional who thrives at the intersection of content, user experience, and technology, UB has an exciting opportunity for you as the Digital Communications Specialist (Map & Wayfinding Solutions) in the Division of University Communications (UC). In this newly created role, you’ll help shape and steward UB’s next-generation enterprise map and wayfinding platform—an essential digital experience that connects people to places, enhances accessibility, and brings our campuses to life. Join New York’s flagship and one of the nation’s leading public research universities to help build a more connected, navigable, and inclusive UB.

Position Overview
University Communications provides strategic leadership for UB’s communications and marketing, including news media relations, brand management, creative design, and digital strategy. Within this framework, the Digital Communications Specialist (Map & Wayfinding Solutions) will lead content coordination and governance for UB’s enterprise digital map and wayfinding product.

This position ensures that map content is accurate, accessible, on-brand, and audience-centered. The incumbent will manage coordination with Facilities and UBIT, as well as with units responsible for specific data layers (e.g., parking, dining, accessibility routes, points of interest). Working collaboratively with a cross-divisional stakeholder committee, the specialist will help align product evolution—such as feature prioritization and data layer expansion—with institutional priorities and user needs.

The role involves developing documentation, workflows, and standards that empower decentralized data contributors while maintaining institutional consistency. The position requires exceptional communication and project coordination skills, a strong understanding of digital content management, and the ability to work effectively across a complex, collaborative enterprise environment.